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Pioneer 1000 Marketing Strategy
This localized digital campaign is designed to reach qualified consumers who are most likely to be interested in purchasing a Honda Pioneer 1000 and drive them to their nearest participating dealership.
Audience Targeting
- Men ages 25–64
- Consumers interested in ATVs, UTVs, side-by-sides and powersports
- Honda and Honda Powersports enthusiasts
- Outdoor recreation, hunting, fishing, camping and trail-riding enthusiasts
- Farmers, contractors, landscapers and rural property owners
- Consumers researching utility vehicles, outdoor equipment and related accessories
- In-market shoppers demonstrating relevant online search, browsing and purchase behaviors
- Retargeting of consumers who visit the campaign landing page or engage with an advertisement
- Men ages 25–64
- Consumers interested in ATVs, UTVs, side-by-sides and powersports
- Honda and Honda Powersports enthusiasts
- Outdoor recreation, hunting, fishing, camping and trail-riding enthusiasts
- Farmers, contractors, landscapers and rural property owners
- Consumers researching utility vehicles, outdoor equipment and related accessories
- In-market shoppers demonstrating relevant online search, browsing and purchase behaviors
- Retargeting of consumers who visit the campaign landing page or engage with an advertisement
Geographic Targeting
Each campaign will be customized around the participating dealership’s location and service area. Targeting can be built using specific ZIP codes, cities, counties or a customized radius to concentrate the campaign on consumers who can realistically visit the dealership.
Reaching Customers Across Every Screen
The campaign will use OTT video, Targeted Display and Targeted Audio to reach prospective customers throughout their day. Each tactic plays a different role in moving consumers from awareness to consideration and ultimately toward contacting or visiting the dealership.
Display Advertising
Display Advertising
OTT Video Ads
OTT Video Ads
Streaming Audio
Streaming Audio
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Pioneer 1000 Fall Digital Campaign 2026
| Package | TOTAL | DAYS | OTT | TARGETED DISPLAY | STREAMING AUDIO |
|---|---|---|---|---|---|
| Package 1 | $15,000 | 90 | 176,400 impressions | 230,700 impressions | 333,333 impressions |
| Package 2 | $9,000 | 90 | 88,200 impressions | 230,700 impressions | 166,666 impressions |
| Package 3 | $5,000 | 30 | None | 192,000 impressions | 138,888 impressions |