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We specialize in building targeted custom dealer campaigns that help you reach more customers and move more units, season after season. To get started, please fill out the short form below with your contact information and we’ll follow up.

Pioneer 1000 Marketing Strategy

This localized digital campaign is designed to reach qualified consumers who are most likely to be interested in purchasing a Honda Pioneer 1000 and drive them to their nearest participating dealership.

Audience Targeting

  • Men ages 25–64
  • Consumers interested in ATVs, UTVs, side-by-sides and powersports
  • Honda and Honda Powersports enthusiasts
  • Outdoor recreation, hunting, fishing, camping and trail-riding enthusiasts
  • Farmers, contractors, landscapers and rural property owners
  • Consumers researching utility vehicles, outdoor equipment and related accessories
  • In-market shoppers demonstrating relevant online search, browsing and purchase behaviors
  • Retargeting of consumers who visit the campaign landing page or engage with an advertisement
  • Men ages 25–64
  • Consumers interested in ATVs, UTVs, side-by-sides and powersports
  • Honda and Honda Powersports enthusiasts
  • Outdoor recreation, hunting, fishing, camping and trail-riding enthusiasts
  • Farmers, contractors, landscapers and rural property owners
  • Consumers researching utility vehicles, outdoor equipment and related accessories
  • In-market shoppers demonstrating relevant online search, browsing and purchase behaviors
  • Retargeting of consumers who visit the campaign landing page or engage with an advertisement

Geographic Targeting

Each campaign will be customized around the participating dealership’s location and service area. Targeting can be built using specific ZIP codes, cities, counties or a customized radius to concentrate the campaign on consumers who can realistically visit the dealership.

Reaching Customers Across Every Screen

The campaign will use OTT video, Targeted Display and Targeted Audio to reach prospective customers throughout their day. Each tactic plays a different role in moving consumers from awareness to consideration and ultimately toward contacting or visiting the dealership.

Display Advertising

Display Advertising

Display ads are clickable visual ads that appear on websites and mobile or tablet apps. They can feature images, graphics, video, or interactive elements designed to capture attention and build brand awareness. Display ads help keep your brand in front of potential customers as they browse the internet, allowing you to reach your target audience even when they aren't actively searching for your product or service.

OTT Video Ads

OTT Video Ads

OTT video ads are video commercials that play while viewers are streaming content on internet-connected TVs and devices, such as smart TVs, streaming services, and connected TV apps. Your ad can appear before, during, or between streaming content, reaching viewers while they watch their favorite shows, movies, news, sports, and other programming. OTT allows us to reach your target audience based on factors like location, demographics, interests, and viewing behavior.

Streaming Audio

Streaming Audio

Refers to targeted audio advertising delivered to listeners in audio streams or podcasts across streaming platforms. Listening audiences are specifically selected to receive an ad based on demographics, location, listening behavior, and/or interests. Audio ads will reach potential customers as they listen to their favorite show, music, or podcast and encourage them to take action.

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Pioneer 1000 Fall Digital Campaign 2026

Package TOTAL DAYS OTT TARGETED DISPLAY STREAMING AUDIO
Package 1 $15,000 90 176,400 impressions 230,700 impressions 333,333 impressions
Package 2 $9,000 90 88,200 impressions 230,700 impressions 166,666 impressions
Package 3 $5,000 30 None 192,000 impressions 138,888 impressions